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Adopt the French attitude

No LI J U : No Limits, Just U

French Fashion Blog

No LI J U : No Limits, Just U

Evane Lo

We usually says that New York is the city of fashion. It’s also a city were almost everyone is practicing sports .

Here is the perfect brand to combine both sports and fashion : NOLIJU.

This French brand was launched in spring 2016 by Norah Luttway, modern woman, mother of two young boys and over 15 years experience in management, marketing and sales in the world of fashion for several international brands. When she moved to Nice, France, she began to run and became passionate of running. Since then, she used to participate to several marathons, like the one of Nice-Cannes, in the south of France.

One day, one of her boys came to encourage her for a marathon and asks why she had to dress up differently for a run and not wearing the same stylish outfits as in the daily life.
From this time, she came up with this idea of Noliju : wearing comfort and stylish outfits to run.


Noliju is made to allows womans keeping their syle while running. All the products stands for quality and they are made in Europe. As Norah used to work in the fashion world, each piece is designed to fit your practical requirements by using comfortable and soft technical fabrics, whilst also conforming to your style through cut, details and colors. All is made to have comfortable and convenient outfits to run.

We are proud to have the exclusivity in the United States for this collection and you can find all the products on our eshop !

With Noliju, be yourself: beautiful and sporty every day!

About Noliju