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Adopt the French attitude

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French Fashion Blog

How to wear the iconic French beret ?

Céline Leroux

Our next pop-up store Rendez-vous dedicated to French Fashion and Lifestyle Products Made in France is a great opportunity to introduce you the chicest fall and winter accessory of the year : the French beret. Elegant and flirtatious, the French beret is back on the frontline of fashion! To keep the Parisian style, nothing beats the original beret Made in France. Discover outfits and ways to wear the French emblem coming from an ancestral savoir-faire.

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Get ready to sail the world

Myline Descamps

Can you feel the summer vibes? It's time to pause for a second; figuring yourself in your perfect outfit, zipping your favorite drink on a beautiful sailboat traveling on faraway seas or oceans. Don't worry as French Wink got it covered with our brand new member, 727 Sailbags, which unique products will dive yourself in a mix of Hamptons and French Riviera atmosphere. 

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Is paper old-fashioned?

Raphael Gibert

France is a country of multiple traditional skills and our member, NOE PAPER, advocates for serigraphy artisanal savoir-faire, nature and design. 

NOE PAPER is a young stationery brand from Brittany created by Noémie Varet and her partner Xavier Trotin. Together they show us that combining love,  respect of nature and entrepreneurship is possible.

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Paris Refashioned

Raphael Gibert

During the sixties, Yves Saint Laurent, Pierre Cardin and Hubert de Givenchy began to defy the tradition of the couture system in France. Legendary French couturiers were being challenged by this group of young ready-to-wear designers.  

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Berets are Back! Frenchly said so!

Claire Obry

Believe it or not, berets are making a comeback. VoguePeopleBustleRefinery 29The GuardianBazaar, even Fox News, and more all say so. RihannaSelma HayekKate Middleton,  Kourtney KardashianTom HanksLady GagaBeyoncéEddie Izzard, and Diane Kruger would agree.

From reading today’s fashion magazines and tabloids, you’d think berets have only been coming back in style for the pasty few years. In reality, berets have had waves of style revival for much longer.

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We did it!

Myline Descamps

Here we are, a couple of days after we closed the doors of our first pop-up concept store.

It's been quite an adventure! We pushed our way through snow, rain, wind and cold but we did it!

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Our Valentine's Day Pop Up

Myline Descamps

// 230 Mulberry Street - From Friday February 10th at noon to the 14th //

For our first ephemera store, we have selected the very best of France, from the internationally renowned French brands to the new designers and creators not yet seen in the US. We will be pleased to welcome you in our " Little Paris" where you'll be tempted by our selection of clothes, fashion and home accessories, kids products and gourmet food.

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WE LOVE BRETON STRIPES!

Myline Descamps

Originally reserved for professional purposes, this  sweater has now become, like denim, a 20th century fashionable clothing item. Rooted in the french heritage, this mythical sweater is worn by both fishermen and enthusiast sailors, at sea, and in town. The chandail is now a quintessential item for the wardrobe or adventurers, artists and fashion conscious consumers alike.

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Every Woman Should Wear a Bow Tie

Claire Obry

The bow tie first entered the scene as a new style of necktie in the beginning of the 19th century; a modification of its predecessor, the cravat. By the mid 1880s, the bow tie had become a staple in the fashion conscious man’s wardrobe.

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PEAU NEUVE

Myline Descamps

Berthe Aux Grands Pieds was the nickname of Bertrade, mother of King Charlemagne. She was well known because one of her foot was bigger than the other. This story inspired Régis Gautreau, founder and art director of Berthe Aux Grands Pieds , a brand of socks and stocking which the production is exclusively french made and managed by the last hosiery manufacture named Perrin

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