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Adopt the French attitude

CULTURE

Made in France Pop-Up Shop: An ultimate French Experience for the Holiday season 

Claire Obry

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The first concept store dedicated to French fashion & lifestyle is about to open.

This francophiles' dream shop will offer a wide range of gifts from some of the latest trendy brands to the most historical French savoir-faire ones- some will even brought us back in 1796! 

This Made in France pop-up concept store has been co-curated by New-York based company French Wink and Parisian Show MIF Expo

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French Wink mission is to help French brands testing the US market and getting more visibility by using a sharing economy strategy. For 2 years, the 2 female founders have gathered more than 50 french brands in a global eshop offering French fashion items and lifestyle products in a unique place www.frenchwink.com.

Their signature is also a serie of pop-up shops known for their careful curation and for each time telling a new  story by adapting retail design and customers experiences to the main thematic. 

--> Know more about their last Valentine's Day pop-up shop on Mulberry street or Man & The Sea Garden Boutique at Martial Vivot Men Salon.

 

 

What is the next rendez-vous all about?

The specificity of this new selection is that all brands and products you'll find are made in France. From the cosmetics to the clothing.

Made in France does not always rimes with  outrageous luxury and old manufacturers brands. France has a new generation of designers and tech entrepreneurs to offer and reveal to the world. And this is exactly what the 3,000 sq ft concept store will offer: a strong and historical legacy with a rebel sense of innovation and consciousness. Back to basics: Controlled production, alternative consumption, always using the latest tech tool and timeless elegance.

We'll tell you more in the coming weeks about the casting of this worldwide premiere. 

Save the date, Dec 11 th 17 at 25 Greene Street, Soho, NYC.

Your loved ones will unwrap France this year!