Sézane first New-York location just opened few days ago. A concept store-boutique which functions like an apartment, just like the flagship store in Paris. The space is divided into several areas: the shop, where the collection of clothing is for sale, a café run by Maman, shelves loaded with accessories and home decorations, and a library of more than 700 french books published by Gallimard, and available for sale.
This is exactly the way to answer new multiple retail challenges: Dive your customers into an experience more than just a store. And this is exactly what we love at French Wink.
The webzine Frenchly tells you everything you want to know about the brand since the beginning, take a look: https://frenchly.us/epitome-french-style-french-brand-sezane-arrives-nyc/