According to Pamela Druckerman for the NEW YORK TIMES, French are the new optimists.
While cynicism has deep roots in our home country, it seems that France become an upbeat, can-do country for the rest of the world.
And we can testify it! France is not just about luxury and gastronomy. There is also a wide range of creators and entrepreneurs who invest in innovation while still believing on traditional craftsmanship and know-how. They are dynamic. We have a lot of examples! Some started from scratch and others accepted to follow the legacy of family-owned companies trying hard to adapt them to the new market. Take a look at our selection of the best lifestyle products and fashion items from France that you cannot find anywhere else in the country. Adopt the French attitude!