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Adopt the French attitude

BACKSTAGE

The 2018 Retail Trend: Traveling Pop-up Stores

Claire Obry

When we read that even the well established French brands L'Occitane already largely represented in the US with permanent stores all around the country is launching a new strategy via traveling pop-up, we know that we were on the right track! 

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Midtown French Spring Party ; where all NYC girls want to be!

Claire Obry

''Oyez Oyez jeunes gens'' : an old French manner to get the attention of young people who want  to party and have fun! With our friend Emma&Chloe, we gathered the very best of French beauty & fashion to delight you and your ladies friends and to celebrate and finally bring SPRING in New York City ;) Not in New York? Celebrate Spring with us! Get 15% off every purchase that day w/ the code SPRING.

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Pop-Up Backstage // MAN & THE SEA, the curation

Claire Obry

We had the chance that the king of Men Grooming - Martial Vivot - was willing to have us one more time in his secret venue - we wanted to make it special.

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French Morning // Un pop-up pour promouvoir le “made in France” à New York

Claire Obry

Myline Descamps et Claire Obry n’en doutent pas : la Saint-Valentin sera française cette année. Et pour cause, du vendredi 10 au mardi 14 février, les deux Françaises ouvrent leur premier pop-up store new-yorkais en plein SoHo. Leur boutique éphémère proposera exclusivement des produits de l’Hexagone, parfois inédits aux Etats-Unis, à l’occasion de la fête des amoureux.

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